A lot of website owners cite their mailing list as being the most valuable – and profitable – tool for their online business. Whether you run niche sites, a web hosting company, a blog, or any other type of business, getting your visitors to subscribe has endless benefits. With that in mind, we’ve sourced (and written!) a collection of articles to help you write, design and promote your emails.

13 vital tips for successful email campaigns

This blog post contains a set of tips that are just as relevant today as they were in 2010. If you’re looking to grasp the basics or fine-tune your approach, it’s worth reading.

The future of email marketing and newsletter designs

This article from Speckyboy provides some great ideas on how you can update your email designs and keep them looking fresh.

6 steps to writing a newsletter that people will read

It’s vital that people read your emails, and newsletters can be a tough one to crack. This post has some handy tips on how to maximise your readers’ attention.

10 brilliantly responsive email newsletters

More of an inspiration read, this article from Creative Bloq showcases some excellent newsletters based on responsive design.

Why open rate isn’t your newsletter’s most important stat

If you thought that the number of opens is the most important detail for your email

10 useful tips and examples to boost your email signups

Some great advice from Econsultancy here that’s well worth checking out.

5 ways to reinforce your ecommerce activities with email marketing

If you’ve got a business based on ecommerce, this article will help you integrate your email marketing better and improve on it further.

How to use email to alienate your users

There are lots of tips on best practice for emails, but what about bad practice in action? This article looks at the opposite side of the spectrum and what can be learned from getting it wrong.

Vital tips for designing emails

If you design your own emails, you’ll know that coding them can be an uphill battle. This post from Creative Nerds looks at top tips to make your life easier.

How to use Facebook offers to grow your email list

Facebook Offers are relatively new, and in this post, social media expert Jon Loomer looks at how you can utilise them to increase the number of subscribers you have.

10 don’ts when designing for email

Web Designer Depot’s post on what not to do when designing emails is a must-read if you create your own – plenty of valuable advice here.

The top 10 email marketing services

If you’re looking at using an email subscription service to handle your emails, chances are you’ve been overwhelmed by the options and just stuck to the obvious solutions. This entry explores ten of the best so you don’t have to!

4 common email marketing mistakes that lead to unubscribes

New to email marketing? If so, this post from Econsultancy is definitely worth bookmarking so you avoid common mistakes with your mailing campaigns.

Best practices for mobile email design

With mobile use still continuing to grow, have you checked that your emails are still readable on phones and tablets? This post covers best practices, with plenty of tips on how to ensure compatibility.

And as an added bonus – don’t forget, if you’re a reseller, we have free email templates available for download on our Reseller Hosting Resources page!