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How to make your ecommerce site profitable - Part 4: Search Engine Optimisation

Jenni Brown
Jenni Brown
22May 2015
Most recent

One of the biggest misconceptions of search engine optimisation is that it takes care of itself, and as such it’s not necessary. The truth is that it is only ever going to get more important: online competition increases every second, and anything you can do to get ahead will make a real, measurable difference to your business.

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Business takeaways from fictional marketing geniuses: Willy Wonka

Business takeaways from fictional marketing geniuses: Willy Wonka

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Your Business
Jenni Brown
Jenni Brown
20 May 2015

Willy Wonka is the ultimate fictional marketing legend. Not only did he create one of the world’s most coveted brands, he went on to cement his success with arguably the first worldwide viral marketing campaign. Having one of the most popular consumer products - confectionery - no doubt helped a lot, but what did he actively do to make his business a success? More importantly, how can you adopt the methods used by a fictitious chocolate factory owner to make your own business a success? 

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