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How to make your e-commerce site profitable: Part 6 – Testing, tracking, & improving

Matthew Telfer
Matthew Telfer
03Jul 2015
Most recent

Like any other part of the web, your e-commerce website is a living entity that requires attention and ongoing attention for the most success. This blog post looks at how you can create low-cost, low-time strategies for ongoing maintenance and further improving your traffic and sales.

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Business takeaways from fictional marketing geniuses: Turbo Man

Business takeaways from fictional marketing geniuses: Turbo Man

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Your Business
Jenni Brown
Jenni Brown
19 Jun 2015

The company behind Turbo Man remains anonymous. There are no clues to their branding, non-Turbo Man products, or even their name. For the purposes of the film, it doesn’t make a difference; it’s Turbo Man that’s the focus. However, when we’re looking at it from a ‘marketing geniuses’ perspective, it strips back a lot in terms of branding, perception and story around the business itself. Instead, the focus is very much on the product. This post goes back to the core of making your product and sales messages strong so you can then build your marketing outwards.

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