No matter how big or small your website, if you sell a product, offer downloads or want people to contact you (i.e. there is a specific goal you want the user to complete), Conversion Rate Optimisation (CRO) should be a priority.

Here are 14 essential articles that will help you learn more about CRO and provide practical advice you can apply to your website today.

Getting started with CRO

To get the best results from any marketing activity, I would always recommend you start by doing your research on the best way to do it. In this case it is understanding CRO and the concepts behind it.

• The definitive how-to guide for conversion rate optimisation
• The conversion optimization rulebook
• Conversion Rate Experts’ process visualised

Analysing your current performance

To be able to make change, you need to know how your website is currently performing. From here you can establish your objectives and define your targets.

• 4 Google Analytics goal types that are critical to your business
• 22 essential tools for testing your website usability
• The Google Analytics conversion funnel guide
• 14 tools that reveal why potential customers abandon your website

Improving your conversion rates

Now you have decided upon what you want to achieve you can go about making it happen. The following articles will help inspire where you should be focusing your efforts on improving conversion rate.

• Four tried and true techniques to improve conversion rates
• 53 ways to increase conversion rate
• 5 psychological studies on pricing you absolutely must read

 

Testing and tracking CRO

Testing ideas is the key element of CRO. To do this you need at least two versions of a page to be shown to your users, which you then compare against each other to determine the best performer. The most basic way of doing this is through an A/B test (this suits most low to mid-level traffic websites) or you can use multivariate testing.

• An introduction to A/B testing
• Split-testing 101
• Top 7 split testing blunders you must avoid
• 7 A/B tests even experts make

Have you come across any great CRO resources that you think people should read? Leave a comment below and we’ll add them to this list.