5 tips to improve your website this week

In the name of helping you to ‘Power Up’ your web projects, we’ll be giving you five quick tips each week that you can use to enhance your sites across a range of areas including SEO, page speeds, security, design and more. So, let’s get started!

1. Measure your page load speeds

Google’s PageSpeed Insights is a fantastic free tool that analyses the content of specific URLs and gives you useful suggestions on how to optimise their page load speeds. Enter your URL, click ‘ANALYSE’ and you’re away!

2. Conduct heatmap tracking

Heatmaps are really accurate tools to let you know what’s hot and what’s not on your website. They do this by showing you exactly where your visitors are clicking so you know what’s getting people’s attention. If you’re looking for a free option to get started, ClickHeat is a popular choice or, if you’re looking for a paid option that gives you more, check out Crazy Egg, Clickdensity or Lucky Orange.  

3. Analyse your backlinks

Use the Open Site Explorer tool from Moz to find opportunities for link building, view social activity data, analyse your anchor text and more.

4. Get some security plugins 

If you’re a WordPress user, there’s a huge range of effective plugins out there that you can use to optimise the security of your site. Some great examples include…

• WP Login Security 2
• Acunetix WP Security
• WP-DBManager
• Askapache Password Protect
• Bulletproof Security

5. Make your website images responsive

Make your website images responsive using a jQuery plugin like ResponsiveImg. Simply add it to your site and run the single-line code targeting all images on your page.

That's all for this week; stay tuned for more great tips coming soon.