In light of Google’s algorithm updates, a lot of marketing resources are being shifted towards content marketing to build links and brand authority. Content marketing covers a wide range of different marketing tools and channels, including video, blogs, eBooks, case studies, webinars, infographics, guides, guest articles, reports etc.

In this part of our Power Up series, we are looking at how you can maximise the effectiveness of your content creation strategy, and give you the best chance of seeing your content being read, shared and linked to.

This article is part of our “Power Up” series to help you learn new skills and take your website to the next level.

Beginner

What is content marketing, why should you use it, and more importantly, how do you use it? Follow these great links if you are just starting to investigate how you can integrate content marketing into your strategy.

• What is content marketing and why do you need it?

• The beginner’s guide to content marketing

• A beginner’s guide to content marketing (an infographic)

• Content marketing strategy: An A-Z guide to success

• Content strategy for start ups

Intermediate

Once you start to develop your content, what is the most effective way to guarantee maximum impact and ROI?

• The 5 biggest myths about content marketing

• Loads of really useful guides about content marketing from marketo.com

• 5 habits of successful content marketers

• Think people hate marketing? Try the right content in the right place

• How to write for your intended audience

• Tips from 22 executives who get content marketing

Advanced

These links are perfect for experienced content marketers who want to take their strategy up a notch, or squeeze out that last bit of juice from their content.

• The advanced guide to content marketing

• How to choose the right content marketing strategy

• Advanced techniques for your content marketing in 2014

• Content marketing as a useful, meaningful experience

• Advanced content marketing strategies to take your brand to the next level