In light of Google’s algorithm updates, a lot of marketing resources are being shifted towards content marketing to build links and brand authority. Content marketing covers a wide range of different marketing tools and channels, including video, blogs, eBooks, case studies, webinars, infographics, guides, guest articles, reports etc.
In this part of our Power Up series, we are looking at how you can maximise the effectiveness of your content creation strategy, and give you the best chance of seeing your content being read, shared and linked to.
This article is part of our “Power Up” series to help you learn new skills and take your website to the next level.
Beginner
What is content marketing, why should you use it, and more importantly, how do you use it? Follow these great links if you are just starting to investigate how you can integrate content marketing into your strategy.
Intermediate
Once you start to develop your content, what is the most effective way to guarantee maximum impact and ROI?
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Loads of really useful guides about content marketing from marketo.com
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Think people hate marketing? Try the right content in the right place
Advanced
These links are perfect for experienced content marketers who want to take their strategy up a notch, or squeeze out that last bit of juice from their content.
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Content marketing as a useful, meaningful experience
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Advanced content marketing strategies to take your brand to the next level
