The lastest issue of the one of the UK’s finest web design and developer magazines, .net, is on shelves now and this month we had the chance be in it to talk about the importance of selling yourself to increase emotional bonds with your clients.

Written by our director, Jonathan Brealey, the article talks about the impact of becoming more than just a service provider to your customers by creating an active community that offers real help, advice and inspiration. So often businesses alienate their customers with automated or robotic interaction on social media which can really turn-off both current and prospective clients. Instead, by allowing people to invest emotionally and socially into your brand’s personality, you will create loyalty and evangelism.

Also, sticking to your key values and beliefs will give off the impression of honesty and integrity and capture like-minded individuals, which again helps prospective clients to buy in to your overall personality and help you become more than just a commodity.

Make sure you pick up your copy of .net this month to read the full article, and to see the other great features inside the mag!

What do you think are the best ways to communicate with your clients? Let us know in the comments.