As a Reseller Pro customer, there are certain misconceptions many customers have about web hosting that you will occasionally have to overcome.  These can be serious obstacles stopping them buying from you, and they are important issues you should proactively be looking to overcome.  Here are four of the most common myths around web hosting, and how you can counter them if they arise.

All web hosting is the same

I see a lot of people researching and buying web hosting based purely on price. Many view web hosting as a commodity along the lines of gas and electricity, and the provider doesn’t really matter because the end product is the always same. The sad thing is this couldn’t be any further than truth, and will lead to someone buying hosting that is unreliable (a lot of downtime is common), insecure and with limited customer support.

Managing web hosting is difficult

Thanks to the GUI control panels, the learning curve for shared web hosting is very quick. Once you understand what each icon does and you have learnt a little bit of the terminology (e.g. FTP), managing a shared web hosting is very (very) easy. It is also extensively supported so that if anything goes wrong, an expert is on hand to help.

Avoid companies that don’t provide support via the phone

It is strange how often people have bad experiences of telephone support but still want it from a company. Telephone support is slow, unreliable and confusing. Great text/ ticket based support is far superior, it just takes a bit of getting used to.

When you raise a ticket, your question or issue can be passed on to the person best positioned to help you. You can refer back to any instructions or advice you’ve previously been given, and our support team can see what’s already been said – all from an easily accessible place.

It doesn’t matter where in the world my web hosting is

I am always surprised when I see a UK targeted website using a web host based in another country (even more so when they talk about supporting the UK economy e.g. www.startupbritain.org using a host in Germany). UK web hosting means your pages load faster (the data has less distance to travel), the support team are on the same clock as you, and Google will know that you are serving a UK audience.