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With the number of people using their mobile phones to access the internet growing by 267% per year (2009 v 2010), the question of whether to optimise a website for small screens is long past, the question is now how? The answer is with a mobile website builder.

What is goMobi?

Cutting through the jargon, goMobi essentially gives you a WYSIWYG interface to create a mobile version of your website quickly and easily. The goMobi Setup wizard provides a quick and intuitive interface for website owners to customize their goMobi site. You can then use the mobile website builder wizard to tailor information further, and create content especially for your mobile website visitors.

The service is fully hosted and this is included in the monthly price, so there is no need to buy additional hosting for the mobile version of the website.

What problem does it solve?

While your existing website is aimed at giving a full and comprehensive picture of your business, a goMobi mobile site allows you to deliver immediate access to what matters most when on the go. Mobile internet users don’t want to navigate a web page full of text, images or videos to find the information they need. Compatible with any domain name, goMobi uses a familiar icon-driven interface to ensure an effortless user experience.

The two sites are complimentary and work together to make sure your customers are getting the most appropriate experience for their context and their device. Alternatively, goMobi can also be set up as a standalone website if you wish.

Who are the customers?

The mobile website wizard is ideal for first time users, guiding them quickly and easily through the process. Additionally, it offers a rich set of capabilities for more advanced or experienced users that can be accessed as needed.

If you sell web hosting to design clients then offering to build a mobile optimised version of the site is a great cross sell opportunity. You could also get in touch with past clients to offer them this service. If you sell web hosting as a standalone business, goMobi really is an essential product to start offering both new and existing customers, either as a standalone product or in a bundle package.

Have a go yourself

We have created a demo area for you to have a play with the interface. Click here to try out goMobi (please note: This opens in pop up window and there may be a momentary pause whilst the demo loads).

How much to charge?

Heart Internet resellers get an exclusive 25% discount on goMobi, and only costs £2.99 per month. If you want to be competitive within the hosting industry, as a benchmark, some leading hosts are charging the likes of £4.50 per month for this service. If you intend to offer goMobi as a part of bundled design service then the sky is the limit really.

Some stats for you to use on your website

Statistic are a great way to back up your sales pitches and reduce a visitor’s perceived risk. Here is a collection you can use on your website, along with the source:

• 84% use mobile search to look for information on local retailers, such as opening hours, address and contact details. 82% look for online retailers, 73% find a specific product or manufacturer website. (Source: performics.com)

• 14m people in the UK used their mobile browser to access the internet in October 2009 and more than 18m people were using apps by the end of 2009.(Source: econsultancy)

• 15% of UK adults have mobile broadband (Source: Ofcom)

• iPhone traffic accounts for around 4.5% of all UK website traffic  (not just mobile traffic). (Source: tecmark.co.uk)

• Globally, iOS is the 3rd most used operating system with 2.24% of the market (source: marketshare.hitslink.com)

• In April 2011, 4.43% of web browsing was done using a mobile device, an increase of 220% compared to 2010 (Source: marketshare.hitslink.com)

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Buying goMobi

goMobi can be found in the Order add-ons section of your control panel.  Simply choose which domain name you wish to set up on and follow the order process to the end.

Don’t forget, we have created a selection of white label content for all our major products and extras for you to use on your website. Click on the image below to go to the “White Label Reseller Material” section of your RCC.

goMobi white label material

 

 

One Comment

  • Sean Browne says:

    Great article. Mobile browsing soaring.Demand for mobile friendly sites can only increase.Catch this wave now while it is in it’s infancy.

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