All articles in the ‘Search Engine Tips’ category

Five simple SEO mistakes to avoid

When building a site, webmasters often get carried away with the design, content or rankings, and forget SEO best practices that will keep the integrity of their site safe. If you are serious about building a site that stands the test of time, make sure you avoid making these five common yet terrible SEO mistakes.

Top browser extensions to boost your SEO

There are add-ons for most every SEO task, from measuring rankings, analysing traffic, and website performance, to identifying competitors, building keywords, and more. Find out which browser add-ons to use for the most common SEO tasks and what insights each can provide to help you with your search engine optimisation efforts.

Excel for SEO: How to conduct a backlink audit

In light of the latest Google updates, more webmasters are getting penalised for having dodgy links. If you own a site, you need to conduct a backlink audit in order to assess the risk your website might be under, even if you’ve not been penalised by the search engine giant. This guide will teach you how to gather, sort and clean up your list of links in just a few steps.

How to use hreflang for international SEO

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If you want to expand your business internationally or if you notice that your site is receiving a significant amount of traffic from countries other than the one in which you're based, it’s time to implement an international version of your site. Read on to find out how.

Excel for SEO: Part 1 – Tips and tricks for keyword research

Search engine optimisation has become more data-driven than ever thanks to tools like Google's Webmaster Tools, Majestic SEO, Open Site Explorer and many others. This means that SEOs are now dealing with organising, analysing and trying to get meaningful information from mountains of data.

How to create a localised Google AdWords campaign and save money

One of the barriers Google is trying to overcome is the perceived high cost of advertising through Google AdWords. Understandably, figures such as $54.91 cost per click (CPC) (https://www.wordstream.com/articles/most-expensive-keywords) would scare most people away, but a very small percentage of...