All articles in the ‘Search Engine Tips’ category

Excel for SEO: Part 1 – Tips and tricks for keyword research

Search engine optimisation has become more data-driven than ever thanks to tools like Google's Webmaster Tools, Majestic SEO, Open Site Explorer and many others. This means that SEOs are now dealing with organising, analysing and trying to get meaningful information from mountains of data.

How to create a localised Google AdWords campaign and save money

One of the barriers Google is trying to overcome is the perceived high cost of advertising through Google AdWords. Understandably, figures such as $54.91 cost per click (CPC) (https://www.wordstream.com/articles/most-expensive-keywords) would scare most people away, but a very small percentage of...

45 Search Engine Pay Per Click Tips

In no particular order here are 45 SEPPC tips to help you with your paid search marketing…1. Use your keyword at the start of the PPC advert title, at the start of the main body and in your visible URL.2....