Search Engine Tips Archives - Page 3 of 3 - Heart Internet Blog

By Jenni Brown

Posted in:
Search Engine Tips, Your Website

5 tips to improve your website this week (12)

With Google’s recent crackdown on guest posting, it’s a good time to revise your search engine optimisation strategy and fine-tune your approach. Whether you have regular tasks you work through or you’ve not started thinking about SEO yet, these tips can be revisited regularly to ensure you stay on track.

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By Matthew Telfer

Posted in:
Search Engine Tips

How to create a localised Google AdWords campaign and save money

One of the barriers Google is trying to overcome is the perceived high cost of advertising through Google AdWords. Understandably, figures such as $54.91 cost per click (CPC) (https://www.wordstream.com/articles/most-expensive-keywords) would scare most people away, but a very small percentage of...

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By Jenni Brown

Posted in:
Search Engine Tips, Your Business, Your Website

Essential tips for wording PPC ads

Pay Per Click (PPC) adverts such as Google Adwords or Microsoft adCenter ads can help you generate plenty of traffic and sales, so wording is crucial in getting people to click through to your website. Below we’ve outlined some tips...

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By Matthew Telfer

Posted in:
Search Engine Tips, Your Website

Top 7 websites to teach yourself SEO

When I first got into online marketing many moons ago, my main focus was on paid search (Google AdWords et al) and my job revolved around creating campaigns, bids, clicks, conversions etc however, although it wasn’t part of my job...

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By Matthew Telfer

Posted in:
Heart Internet, Search Engine Tips, Your Business, Your Website

Blog sneeze: Online marketing

Since the turn of the year we have seen a large increase in traffic to our blog thanks to some useful articles and great interviews. On the flip side, a lot of our newer readers will have missed some really...

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By Guest Blogger

Posted in:
Guest Posts, Search Engine Tips, Your Website

Local SEO vs. National SEO

Guest blogger Andy Cocker, Search Engine Marketing Consultant and founding director of Architekt Web Promotion, explains how to get ahead with your SEO.Due to the exponential growth of the web, the process of gaining and maintaining high search engine listings...

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By Matthew Telfer

Posted in:
Interviews, Search Engine Tips

Interview with SEO Expert Frank Paul

We had a chat with Frank Paul, Internet Entrepreneur and SEO Expert ....Could you provide a bit of information about yourself and smingle.co.uk? E.g. Your background in the industry, why the site was created, how long the site has been...

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By Matthew Telfer

Posted in:
Search Engine Tips

45 Search Engine Pay Per Click Tips

In no particular order here are 45 SEPPC tips to help you with your paid search marketing…1. Use your keyword at the start of the PPC advert title, at the start of the main body and in your visible URL.2....

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By Matthew Telfer

Posted in:
Search Engine Tips, Your Business, Your Website

5 questions to ask a paid search agency/ consultant

According to New Media Age (www.nma.co.uk)...“More than half of companies (55%) intend to increase natural search budgets and just under half (45%) will up paid search investment this year as they look for measurable ROI in difficult economic times.”One of...

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By Matthew Telfer

Posted in:
Search Engine Tips, Your Website

Are you sure you know where Google is showing your ads?

One of the biggest USPs Google AdWords has is the ability to (in their own words)...“Reach people actively looking for information about your products and services online”Unlike TV, radio, magazine adverts or even web banners, people are only shown your...

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All articles in the ‘Search Engine Tips’ category

By Jenni Brown

By Matthew Telfer

By Jenni Brown

By Matthew Telfer

By Matthew Telfer

By Guest Blogger

By Matthew Telfer

By Matthew Telfer

By Matthew Telfer

By Matthew Telfer