All articles in the ‘Search Engine Tips’ category

Excel for SEO: How to conduct a backlink audit

In light of the latest Google updates, more webmasters are getting penalised for having dodgy links. If you own a site, you need to conduct a backlink audit in order to assess the risk your website might be under, even if you’ve not been penalised by the search engine giant. This guide will teach you how to gather, sort and clean up your list of links in just a few steps.

How to use hreflang for international SEO

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If you want to expand your business internationally or if you notice that your site is receiving a significant amount of traffic from countries other than the one in which you're based, it’s time to implement an international version of your site. Read on to find out how.

Excel for SEO: Part 1 – Tips and tricks for keyword research

Search engine optimisation has become more data-driven than ever thanks to tools like Google's Webmaster Tools, Majestic SEO, Open Site Explorer and many others. This means that SEOs are now dealing with organising, analysing and trying to get meaningful information from mountains of data.

How to create a localised Google AdWords campaign and save money

One of the barriers Google is trying to overcome is the perceived high cost of advertising through Google AdWords. Understandably, figures such as $54.91 cost per click (CPC) (https://www.wordstream.com/articles/most-expensive-keywords) would scare most people away, but a very small percentage of...