Guest blogger Andy Cocker, Search Engine Marketing Consultant and founding director of Architekt Web Promotion, explains how to get ahead with your SEO. Due to the exponential growth of the web, the process of gaining and maintaining high search engine listings – known as Search Engine Optimisation or SEO – is becoming incredibly challenging for [read more…]
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We had a chat with Frank Paul, Internet Entrepreneur and SEO Expert …. Could you provide a bit of information about yourself and smingle.co.uk? E.g. Your background in the industry, why the site was created, how long the site has been running, who uses your website… Smingle.co.uk was started off as a small time SEO [read more…]
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In no particular order here are 45 SEPPC tips to help you with your paid search marketing… 1. Use your keyword at the start of the PPC advert title, at the start of the main body and in your visible URL. 2. Create at least 2 versions of each PPC advert changing just one component [read more…]
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According to New Media Age (www.nma.co.uk)… “More than half of companies (55%) intend to increase natural search budgets and just under half (45%) will up paid search investment this year as they look for measurable ROI in difficult economic times.” One of the biggest USPs Paid search has always had over TV, radio, print and [read more…]
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One of the biggest USPs Google AdWords has is the ability to (in their own words)… “Reach people actively looking for information about your products and services online” Unlike TV, radio, magazine adverts or even web banners, people are only shown your advert when they are actively looking for information or products related to your [read more…]
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