We’re sponsoring this year’s New Adventures conference, and with a nod to the speakers’ topics, we’ve put together a mini-series of posts aimed at web designers. Enjoy! It’s a grey and gloomy time of year, so motivation can be pretty thin on the ground. Here are some tips to get you through the gloomiest part [read more…]
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Now that we are well into December the chances are that if you haven’t already launched your Christmas promotions or themes for your website, you might think it’s too late. But unlike the tinsel and trees you put up in your home, Christmas website decorations can be really quick and easy to put up and [read more…]
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A quick introduction to the buying decision making process The traditional buying decision making process suggests that there are five stages a customer goes through when buying a product or service. These are: need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It is worth noting that the model can over simplify the [read more…]
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No matter what size business you have, it’s important to keep track of what’s being said about you online. Whether your company is being mentioned on forums, review sites, social media, or anywhere else on the web, with proper tracking you can gain valuable feedback, see what people are looking for, and get competitor insights. [read more…]
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As a digital marketing nerd who works in digital marketing, I consume a lot of information about the topic on a daily basis. This comes from various sources, and includes blogs, marketing news sites, opinion pieces, research etc. 90% of that is awesome content I enjoy reading and share via social media or email (old [read more…]
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We’re sponsoring dConstruct 2012, a Brighton-based conference for web developers. In honour of the occasion, we’re pulled together a list of fresh, useful reads for web developers (and designers!) to get inspiration and add to their skills. Read a great web dev article recently that we’ve missed? Let us know the URL in the comments! [read more…]
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Whether you’re a seasoned freelancer or just thinking about heading into self-employment, you can never read too much around the topic. Issues such as pricing, finding clients and promoting your business are the key elements of success, and we’ve put together a selection of articles to help you make crucial decisions and learn from the [read more…]
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There is no doubt that the idea of giving away something for free to draw in customers is a tried and tested tactic. The principle is simple: get them in, get them hooked, and then get them to pay. However, over recent years there has been a step change in the way ‘free’ is being [read more…]
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There are plenty of great Facebook Page round-ups across the web, but they all focus on huge brands with big budgets. So we decided to hunt down some of the best smaller businesses we’ve seen represented on the social network. We’ve included a wide range of online and offline businesses ranging from web design studios [read more…]
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Pinterest is a simple, well-executed idea that has a lot more potential for businesses than most people realise. It’s perfect for those on a small budget, and can be readily adapted to the vast majority of businesses. If you haven’t already seen it, check out our list of 29 unmissable Pinterest articles and resources – [read more…]
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