5 website call-to-actions: what makes people click
Call-to-actions (CTAs) are everywhere online. But, what makes people click them? Check out these five great examples of how the big brands do it.
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Sponsor Neil Hunter’s amazing Antarctic expedition – for Diabetes UK
Heart Internet is supporting Neil Hunter on his amazing expedition, and you can too
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Goodbye vanity metrics – hello quality metrics
Not all metrics are born equal. Find out why vanity social media metrics do more harm than good, and what you should be measuring instead.
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12 tips for navigating Facebook’s algorithm change
There’s no doubt that Facebook is seeking to generate more “meaningful interaction” among its users. But is Facebook really sticking a knife into public content? Here are 12 tips that might just help you maintain and even grow reach on the platform over time.
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Take our new free course on social media strategies
We have now released a second short email course – this time on social media. Learn how to build a social media strategy and optimise the right channels for your business in this two week course.
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Google AdWords or Facebook Ads? Which is right for your business?
Google AdWords continues to dominate online advertising, but Facebook Ads is growing in strength. Which platform is right for your business? We look at the pros and cons of each to help you make a decision for your business.
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If you’ve got nothing to say, should you still say it?
When doing social media work for your business, have you thought about what you are going to say? We have a few things that you should avoid when posting online, whether you’re just starting out as a business, or have built up a social media empire.
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Simple ways to make your social media more interesting
The simplest thing you can do to gain more followers and influence on social media is be interesting. It’s not as easy as it sounds, but here are our top tips to give your updates more of a kick.
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Using Instagram for branding
Instagram has emerged as a staple social media channel, allowing businesses to provide an inside look at their day-to-day activities and personality. We’ll give you some great content ideas for Instagram that you can gather quickly and easily.
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Making social media work for your business
Not everyone fits into a neat, social-friendly area of business. There are plenty of niches out there that people aren’t very interested in or keen to get involved in beyond the necessary, such as insurance or dentistry. If you’re in one of these areas, should you get involved in social media?
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