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By Matthew Telfer

Posted in:
Your Business, Your Website

AIDA and digital marketing

The AIDA (Attention, Interest, Desire and Action) principle has been around in some shape or form since the late 19th century and is used to describe the decision making process we go through when purchasing an item.  Whilst it has...

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By Matthew Telfer

Posted in:
Your Website

Make your website sticky

A sticky website is one that people stay on longer and keep coming back to. The stickiest websites achieve this through increased visitor engagement and developing trust.At Heart Internet we try to make our web hosting services as sticky as...

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