We announced our brand new cloud hosting platform this week, and as a Heart Internet Reseller, you'll automagically have your websites and your customers' websites transferred over.

Best of all, it won't cost you a penny extra and you don’t need to do a thing. We're handling all the platform updates and site transitions, and your customers' websites will continue to work as normal with no downtime or updates required. Any new hosting packages that you create from now on will automatically be on our new cloud hosting platform too.

As cloud hosting is a must-have for so many people, it's a killer key selling point for both existing and potential customers. We’ve put together a brief checklist of promotion ideas and mediums to help you promote cloud hosting to your customers and integrate it into your website. Teaming your cloud hosting announcement with a discount code (don't forget you can set one up directly from HostPay) or introductory offer of some kind will help you get further leverage.

1. Update your website with the key advantages

Our bespoke cloud hosting platform ensures you offer your customers an advanced, stable environment for their websites, apps, and other online projects.

The main benefits of cloud hosting include:

Reliability

Your websites and databases are powered by multiple servers, so there’s no single point of failure. This means that should one server be out of action for any period of time for whatever reason, another will take over to ensure that your web properties are still fully working and accessible.

Speed

Faster page load speeds mean your visitors enjoy a better browsing experience regardless of when and how they choose to access your website. This ensures both your existing and prospective clients get the best possible first impression.

Optimisation

Our cloud clusters are set up to support each other and instantly provide the fastest and best option to serve your website at any given moment. Created by some of the most experienced people in the hosting industry, our platform has been built in-house from the ground up to ensure it suits our systems and infrastructure perfectly.

Availability

Downtime has been practically eliminated, which means happier businesses and happier visitors across the board. Your website is always available when you and your customers need it.

Don't forget to make any necessary changes to product information tables on your web hosting and index pages. We also recommend creating a brand new page just for cloud hosting.

2. Write a blog post

If you have a blog or news feed, take the time to write a post explaining what cloud hosting is and the advantages for your customers. Share it via your social media channels using a striking or curiosity-creating title for added interest.

3. Send an email

Email is still one of the top ways to get people’s attention and inform your whole customer base of new features and functionality efficiently. People love to hear that they’ve been upgraded to an improved service for free, and we’ve created an email template and content you can use to make the process even faster.

4. Update social media imagery

Cloud hosting lends itself perfectly to imagery. Even if you’re not a designer, you can use/create cloud-themed images easily thanks to the huge variety of icons, vectors, PSDs and brushes available. Here are some of our favourites:

• Scalable vector cloud icons
• Vector clouds
• Long shadow icons
• Flat icons

Don’t forget that publishing specific images and announcements to your page or profile is more effective than updating backgrounds and cover images alone.

White label resources

We’ve put together some white label resources about cloud hosting for you to use as-is or customise to suit your business and customers.

• Product data sheets
• White label reseller material
• Email templates

Find out more about cloud hosting

Check out our own cloud hosting page to find out more or get some inspiration for your own website and promotional materials.