After much anticipation we are pleased to announce that .london has now been launched! From today customers will be able to register their own .london domains and reap the benefits of having a domain tied into the capital of the UK.

Perfect for London associated businesses, associations and organisations

.london is an ideal choice if you would like to tap into a London customer base or promote products or services unique to London. Through establishing a strong association with London you are able to clearly stand out to your target market and draw attention from those customers searching for your products or services.

Gain advantage over competition

As the domain market becomes increasingly saturated, businesses must strive to stand out from the competition. The use of a .london domain allows you to clearly distinguish yourself from competitors who may not have a localised domain. This allows you to instantly catch customers’ attention and encourage click-throughs.

Go generic

As .london is a completely new extension, there a large amount of generic keywords available to order. If your business or organisation has a specific point or message to get across then you can take advantage with a .london domain. You may want to consider product or service based names, your target market or short adjectives that describe what you do.

Protect your brand & manage your reputation

Registering your name in .london prevents any other business from doing so and ensures that you maintain a consistent brand image.

Support London

All net profits made by the .london registrar will be used to promote London and other local project so by investing in .london you’re automatically investing in the capital of the UK.

The capital has a worldwide reputation for everything from technology to fashion so why not join Britain’s biggest success story!