In response to feedback we got from the recent reseller survey we have added a brand new section to the RCC called ‘Product Marketing’. Two of the most commonly asked for features in the survey were…
a) More help with marketing the products
b) One place that lists all the products’ prices
So, with this in mind, we are killing two birds with one stone. The new Product Marketing section has been designed to help you position your products and pricing within the market as well as act as a price list for you to refer to.
To go to this new page, log in to your Reseller Control Centre and in the ‘Help’ section click on ‘Product Marketing’.
Web Hosting Pricing Index
We have done the research for you and and taken the average prices from the UK’s leading web hosts to help you set your prices competitively. You’ll be amazed how much you can charge your customers without being viewed as expensive and still maintain a high margin.
Cross sell opportunities
A simple list of services that we have found compliment the product very well. You should consider proactively selling these to your customers during the sign up stage or to your existing customers.
Products available
Here we list the product variations you can sell to your customers, along with how much we charge you. We also provide you with a possible price range you could then sell the product at to your customers.
Customer types
Different types of customers require different product specifications. In this section we provide a broad overview of the type of product a customer may want based on the size of the organisation. The broad customer categories we have used are:
• Micro: Based from home, hobbyist with other full time employment
• SOHO: Small office, home office or even self-employed
• Small: Office based, up to 5 employees
• Medium: Office based, up to 15 employees
• Large: Possibly multiple office locations, 40+ employees
Top selling points
Why should someone buy a particular product from you? Use these top selling points to help convert your visitors into customers.
Free resources
For each product we have put together a resource pack full of icons, images, screen shots, product tables, white label collateral and more for you to use on your website.
Exclusive discounts
Where you receive an exclusive discount on a product you will find an icon detailing how much you will save. These are all exclusive prices for reseller hosting customers.
Let us know what you think and if there is any information or features you would like to see adding.
The Product Marketing feature is an absolute gem!! 12 out of 10 on this one from me.As usual from HI, innovation coupled with listening to their customers and taking action on what customers say is what leaves the rest of the ‘competition’ nowhere to be seen. A cracking start to 2011, here’s to the next updates 🙂
Billy,
Really pleased you like it and I hope you find it useful.
Matt
WOW!
Thank you for this. A great centralised resource, and great to see Heart Internet listening in this way. I (and I’m sure others) really appreciate you going the extra mile with things like this.
Thanks.
Wow! Very timely, as we have just updated our HostPay site, https://sefhost.com/ and are now adding some marketing information to it.
The marketing content and white label copy is brilliant but of course I’d advise everyone to rewrite comprehensively to suit your hosting business, otherwise it will be deemed duplicate content by search engines, and you’ll lose a chance to get some search engine love!
Jeremy.
JeremyWebb.com
@Abaloo Thanks for the positive feedback
@Jeremy Thats very good advice. I’d recommend anyone using the white label collateral to use it as a base and make it their own. I just had a look at your site, very nice customisation of the HostPay theme.
This is an excellent help for anyone with your current reseller package.
Thank you for including this into your product.
All we need now is an easier way to create themes for hostpay.
Thanks again for the update,
G.