In response to feedback we got from the recent reseller survey we have added a brand new section to the RCC called ‘Product Marketing’. Two of the most commonly asked for features in the survey were…

a) More help with marketing the products

b) One place that lists all the products’ prices

So, with this in mind, we are killing two birds with one stone. The new Product Marketing section has been designed to help you position your products and pricing within the market as well as act as a price list for you to refer to.

To go to this new page, log in to your Reseller Control Centre and in the ‘Help’ section click on ‘Product Marketing’.

Web Hosting Pricing Index

We have done the research for you and and taken the average prices from the UK’s leading web hosts to help you set your prices competitively. You’ll be amazed how much you can charge your customers without being viewed as expensive and still maintain a high margin.

Cross sell opportunities

A simple list of services that we have found compliment the product very well. You should consider proactively selling these to your customers during the sign up stage or to your existing customers.

Products available

Here we list the product variations you can sell to your customers, along with how much we charge you. We also provide you with a possible price range you could then sell the product at to your customers.

Customer types

Different types of customers require different product specifications. In this section we provide a broad overview of the type of product a customer may want based on the size of the organisation. The broad customer categories we have used are:

• Micro: Based from home, hobbyist with other full time employment

• SOHO: Small office, home office or even self-employed

• Small: Office based, up to 5 employees

• Medium: Office based, up to 15 employees

• Large: Possibly multiple office locations, 40+ employees

Top selling points

Why should someone buy a particular product from you? Use these top selling points to help convert your visitors into customers.

Free resources

For each product we have put together a resource pack full of icons, images, screen shots, product tables, white label collateral and more for you to use on your website.

Exclusive discounts

Where you receive an exclusive discount on a product you will find an icon detailing how much you will save. These are all exclusive prices for reseller hosting customers.

Let us know what you think and if there is any information or features you would like to see adding.