We’re happy to announce the Website of the Month winner for December 2017 – Mankind!
Sleek and sophisticated, the Mankind’s website exudes class. A mirror to their own credentials as a video production and design agency, the website taps into today’s design and communication trends, providing a high level of professionalism.
The mobile-optimised site also encompasses excellent SEO and lightning-fast page loading times. We talked to Nathan Briggs, Digital Lead at Mankind, about their website and their business.
What is Mankind and what do you do?
We are a video production and design agency with a big focus on creative works. Being a fully integrated agency, we’re able to offer anything from web development to video production, branding to marketing, and it’s all in house.
How does your website enhance, support, and drive forward your business’s goals?
Our website is a showcase of our latest work and our talent as a whole. Rather than endless paragraphs of text, we let large imagery, video, and our existing work do the talking for us!
What would you say the website’s personality is and what benefits does this bring?
Getting to the basics of communication is our key strategy. And by using a sharp modern aesthetic with ‘early man’ themes, we fuse these ideas into a clean and striking layout.
It’s important that our branding is not overly fussy, as we don’t want to take anything away from the client work that we’re showcasing.
By keeping our own style simple, it really lets our work shine.
When you designed the website, did you design with the customer in mind, or did you have a fixed idea on how you wanted to portray the brand?
As this is for our own use, we had a perfect understanding of our needs and an established brand identity to develop from.
What is your favourite thing about the website?
We knew from the beginning that we wanted our work to be the main focus of the site. With this in mind, we created an incredibly robust back-end portfolio system, so when we add in new projects, we’re able to do it efficiently and with great flexibility.
And most importantly, it’s very user friendly, so anyone in the agency is able to put up beautiful projects even if web design is not their speciality.
What do you think makes the website different from the competition?
Our website was built from scratch, giving it a really good SEO foundation, as well as running on PHP 7 for the extra speed. It’s also visually impressive thanks to the work we’ve produced for our clients.
Do you have any future plans for the website?
As our agency expands, so will our website. Next on the agenda is adding a hiring section. We’ll also be constantly updating the site with new client work as well as articles from both ourselves and guest writers.
And how has it been being a Heart Internet customer?
Heart Internet is great – we love using a UK-based company for our hosting as the customer support is always really fast!
Thank you, Nathan, and congratulations on winning!
If you think you could be the next Website of the Month, visit our Website of the Month Facebook post and submit your site!
Please see our previous post for further details.