With .london now available, many companies are snapping up the .london version of their .co.uk or .com names to ensure their branding works across the board. But you don’t have to just redirect your new .london domain name to your existing website – there are some fantastic opportunities for targeting Londoners directly with your .london website.

Focus on your London location

If you have offices or stores in several locations, why not make a mini site for your London business? With thousands of different businesses in London, a small website with a good map, brief information on what your business is about, and a .london extension can drive in the customers quickly and easily.

So anything from joesburgerhouse.london to eastsidefashion.london to midmarketing.london – if you have the physical space, why not show it off on the virtual space?

Host London-only competitions and promotions

Maybe you got a great deal on shipping in the London boroughs. Maybe there’s a surplus of stock in your London warehouse. Or maybe you just want to target your London audience. Do you really want the rest of the world to realise there’s a special offer on only for London customers?  

A .london domain pointing to a single page on your website can give you a fast and easy way to make it clear who your promotion is targeting – whether in advertising, newsletters, or social media. After all, what would you be more likely to click on: yourcompanysname.co.uk/promotions/free-shipping-to-london-and-surrounding-areas.html or the easy freeshippingto.london?

Local news and marketing for local people

People trust companies that know what they’re talking about, whether it’s the product you’re selling or the location you’re in. Why do you think UK-based call centres are so important?

With your .london domain, you can create a section of your site that shows off your London knowledge, whether giving local people information about their area, listing local events, or even just remembering what tube station is closed on the weekend.

Make your London-based branding shine

Do you have a London-themed range? Are your products named after London streets? Have you designed the perfect product for your London-based customers? Show off those London products on your .london site.

You may not be able to target your customers in Nottingham, Glasgow, or Cardiff, but with your .london site, you can show off your British flair in style.