As a culture and as individuals we assign certain values, emotions and perceptions to colours. These change depending on where you are in the world, but the fact they hold a value remains. This great chart shows how colours have different meanings around the world.
Knowing that a colour will influence a decision is key information to help you with designing your website. Here are some fantastic articles and resources to help guide you making the most of these opportunities.
A look into colour theory and web design
5 web design colours that encourage visitors to click that subscribe button
An introduction to color theory for web designers
Color theory for designers
Color theory 101
Colour scheme designer
Kular
25 examples of perfect colour combinations in web design
The psychology of color in web design
