When building a site, webmasters often get carried away with the design, content or rankings, and forget SEO best practices that will keep the integrity of their site safe. If you are serious about building a site that stands the test of time, make sure you avoid making these five common yet terrible SEO mistakes.
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There are add-ons for most every SEO task, from measuring rankings, analysing traffic, and website performance, to identifying competitors, building keywords, and more. Find out which browser add-ons to use for the most common SEO tasks and what insights each can provide to help you with your search engine optimisation efforts.
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In light of the latest Google updates, more webmasters are getting penalised for having dodgy links. If you own a site, you need to conduct a backlink audit in order to assess the risk your website might be under, even if you’ve not been penalised by the search engine giant. This guide will teach you how to gather, sort and clean up your list of links in just a few steps.
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If you want to expand your business internationally or if you notice that your site is receiving a significant amount of traffic from countries other than the one in which you're based, it’s time to implement an international version of your site. Read on to find out how.
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Search engine optimisation has become more data-driven than ever thanks to tools like Google's Webmaster Tools, Majestic SEO, Open Site Explorer and many others. This means that SEOs are now dealing with organising, analysing and trying to get meaningful information from mountains of data.
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With Google’s recent crackdown on guest posting, it’s a good time to revise your search engine optimisation strategy and fine-tune your approach. Whether you have regular tasks you work through or you’ve not started thinking about SEO yet, these tips can be revisited regularly to ensure you stay on track.
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One of the barriers Google is trying to overcome is the perceived high cost of advertising through Google AdWords. Understandably, figures such as $54.91 cost per click (CPC) (https://www.wordstream.com/articles/most-expensive-keywords) would scare most people away, but a very small percentage of advertisers ever have to pay this, and their million pound plus budgets can absorb it. [read more…]
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Pay Per Click (PPC) adverts such as Google Adwords or Microsoft adCenter ads can help you generate plenty of traffic and sales, so wording is crucial in getting people to click through to your website. Below we’ve outlined some tips to help your ads succeed. Price or features? The first thing to decide is whether [read more…]
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When I first got into online marketing many moons ago, my main focus was on paid search (Google AdWords et al) and my job revolved around creating campaigns, bids, clicks, conversions etc however, although it wasn’t part of my job at that time, I found SEO equally as interesting and wanted to learn more. Without [read more…]
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Since the turn of the year we have seen a large increase in traffic to our blog thanks to some useful articles and great interviews. On the flip side, a lot of our newer readers will have missed some really useful information in the earlier articles. As a result, we are going to bring together [read more…]
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