Blog sneeze: Online marketing

Since the turn of the year we have seen a large increase in traffic to our blog thanks to some useful articles and great interviews. On the flip side, a lot of our newer readers will have missed some really useful information in the earlier articles. As a result, we are going to bring together articles covering similar topics in to a series of ‘blog sneezes’ (click here if you want to find out more about ‘blog sneezes’). To get the ball rolling here are a collection of online marketing articles we have posted in 2009…

Online marketing

At the start of the year we began with the basics and How to structure your Google AdWords account did exactly as it says on the tin, providing readers with advice on how to set up a successful AdWords account.

How to spend less on Google and earn more demonstrated how more targeted keywords along with bidding on transactional keywords reduced competitor activity (plus bid prices) and increases conversions.

Written to help manage expectations after you set up your AdWords account and once the initial optimisation work has been completed The diminishing returns on your Google AdWords changes was aimed at new account holders who see reduced statistical improvements after making changes to an account.

Think local…act local touched on the subject of local marketing online to reduce costs and increase conversions.

Often over looked to the detriment of an advertiser’s wallet, Increase your ROI with negative keywords explained why negative keywords are so important and how to build your list.

After our own personal experiences of poorly matched “expanded match” keywords the article Are you sure you know where Google is showing your ads highlighted the importance of tightly constructed keyword list and regularly running search query reports.

Acting as an introduction to the world of blogging setting up your blog and getting people to read it covered each stage of creating a blog from idea through to driving traffic

5 questions to ask a paid search agency/ consultant provides 5 essential questions to ask before you allow a 3rd party to manage your PPC campaigns.

45 search engine pay per click tips is a quick fire list of tips and recommended reading for those looking to dabble in PPC

Written by guest blogger Andy Cocker, local SEO Vs national SEO is our latest online marketing article and demonstrates how a more locally focused campaign can reap rewards.