You've seen the huge range of new generic top-level domains (gTLDs) out there – everything from .academy to .zone – and you've probably been thinking about how these domain names could work for your business.

Many people simply choose the exact same domain name as their .com or .co.uk, and this is a good way to keep your branding consistent, but you can use creative domain names as a way to direct new visitors to your site, create viral advertising campaigns, point people to your new plugin or script, launch an event, or just experiment with what you can do with the web.

For example, one of the most newest gTLDs is .website.  A truly generic TLD, .website lets you expand your brand further.  But have you thought about something like…

• lookatmy.website
• designyourselfa.website
• rateour.website
• thefashion.website

.host can point customers to a web hosting company, but what about…

• theperfectparty.host
• talestoldbyag.host
• themostwiththe.host
• weddingtoast.host

Or why not launch your new colour-changing app?

• colourit.black
• colourit.blue
• colourit.red
• colourit.pink

Not to mention the fun you can have with the other gTLDs!

• letmeshowyou.london
• comeonanddancewith.me
• goonandclick.it
• dinnerisb.land
• nothingbutcat.photos
• wehavethe.solutions

The opportunities are endless – from dynamic branding to delightful nonsense.  So sit down with a pad and pencil, pick a few gTLDs, and see what you can create!