Ten TED Talks every designer and web creative should watch before 2019 is over - Heart Internet Blog - Focusing on all aspects of the web

Where would we be without TED Talks? Since its first conference way back in 1984, this incredible free resource has provided us with endless inspirational, captivating and thought-provoking talks from some of the world’s brightest and most innovative designers and creatives.

With 2019 coming to an end, there’s no better time to relax and enjoy watching some can’t-miss design-focused gems. So, if you’re a designer or web creative, here are ten superb TED Talks that we’d recommend adding to your watch list.

The first secret of great design is… noticing

When we get used to doing things a certain way, it can prevent us from noticing the subtle problems around us as well as the opportunities to be and do better.

Tony Fadell, the designer behind the iPad and Nest thermostat, explains how it’s a designer’s job to not only notice the little things but also to use those observations to innovate, drive change and ultimately improve user experience.

404, the story of a page not found

In this short 4-minute talk, marketer Renny Gleeson explains how brands can use design to create a better 404 page that improves users’ experience on a site instead of frustrating and driving them away.

Gleeson shows off some creative and funny 404 pages, demonstrating how every mistake or broken page can be an opportunity to build a better relationship with the users. After all, says Gleeson, “little things done right actually matter. Well-designed moments build brands.”

Simplicity sells

New York Times columnist and tech nerd David Pogue exposes some of the worst user interface designs he’s seen, from Microsoft to Dell. Then he shares a few examples of products that get it right.

If you don’t have time to watch the entire video, the key takeaway is this:

“Be aware in life of good design and bad design. And if you’re among the people who create this stuff: Easy is hard. Pre-sweat the details for your audience. Count the taps. Remember, the hard part is not deciding what features to add, it’s deciding what to leave out. And best of all, your motivation is: simplicity sells.”

How to make choosing easier

You know what happens when you give users and customers too many options? They freeze up and don’t know what to choose or do next. So, most often, they leave.

In this TED Talk, Professor Sheena Iyengar presents her research on choice overload and reveals how businesses can improve the experience of choosing for their audience.

How giant websites design for you (and a billion others too)

Did you know that Facebook’s redesign of its “like” button took about half a year?

In this Ted Talk, Facebook’s director of Product Design, outlines the three key rules for designing at a massive scale where the smallest tweaks can either cause global outrage or positively impact the lives of hundreds of millions of people.

The simple genius of a good graphic

If you or your clients are fans of infographics, then you can’t afford to skip this Ted Talk by information designer Tommy McCall. It’s bound to open your mind to the endless possibilities of data visualisation and how you can turn complex data into simple, beautiful and easy to understand designs.

“Graphics that help us think faster, or see a book’s worth of information on a single page, are the key to unlocking new discoveries,” says McCall.

Three ways good design makes you happy

Don Norman is the co-founder of the Nielsen Norman Group, director of the Design Lab at University of California and author of “The Design of Everyday Things”.

In this insightful Ted Talk, he looks at how to use design to make people happy. More specifically, he highlights the importance of emotion, happiness and pleasure in design and ways to achieve them.

Why you should make useless things

If you’re dealing with performance anxiety or the fear of failure, you’ll love this Ted Talk by Simone Giertz where she shares many of her crazy failed inventions.

Simone believes that creating useless things like a teeth-brushing helmet or an in-your-face alarm clock are what helped her to build her creative confidence and overcome performance anxiety.

Four lessons in creativity

How do you create when you’re dealing with self-doubt or heartbreak? This TED Talk offers some fantastic insights about creativity (or lack of) from radio host Julie Burstein.

Burstein shares four important lessons she’s learned about what spurs creativity – experience, challenge, limitation and loss – and how you should embrace and use whatever you experience to fuel your creativity.

How to build your creative confidence

What makes a person creative? And what’s the difference between the “creatives” versus the “non-creatives” or practical people?

IDEO co-founder and Stanford d.school professor, David Kelley, talks about the divide between these two categories of people. He also shares some great advice on how to build the confidence to create.

Did we miss your favourite TED Talk? We’d love to see what inspires and keeps you going so share it with us in a comment below.

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