Postcodes4u delivers a postcode lookup service for addresses on websites, and its own site is focused entirely on functionality.
The site puts the customer first, making certain they have what they need to get their tasks done, with a beautifully minimalist design pushing the UX to the front. Usability is also the key for their mobile experience, with a fantastic interface guiding users with ease.
We sat down with Karen Anfield, one of the owners of 3X Software, creators of Postcodes4u, for a chat about their website.
What is Postcodes4u and what does it do?
Postcodes4u provides an address lookup from postcode service for websites. We have been a Royal Mail Postcode Address File (PAF) reseller for over 20 years, and we thought that we could add even more value for customers by providing this service online.
3X Software has been developing software for over 30 years, focusing on retail, e-commerce, web development, and IBM i Midrange applications.
How does the website enhance, support, and drive forward the company’s goals?
It enables websites to capture full and correct addresses by having the user enter in a postcode and then selecting from a list of Royal Mail PAF-verified addresses.
This means less keying-in time for the customer, as well as reduction in delivery costs for mails or parcels, as the delivery company is using an accurate address.
What would you say the website’s personality is?
We offer a friendly service, where the customer can speak directly to a staff member if they need any assistance.
When you were designing the website, did you design with the customer in mind, or did you have a fixed idea on how you wanted to portray the brand?
The design is based around the customer experience, and we tried to keep it simple and easy to use.
What’s your favourite thing about the website?
What do you think makes the website different from the competition?
We offer telephone support from technicians – not a call centre – and are prices are very competitive. If we get requests for a new type of interface or API, we are happy to develop it where we can, for no extra charge.
Do you have any future plans for the site?
We’re continually improving our site and service. We value all of our customer feedback, and take on board customer requests. As part of this, we’re looking to roll out a monthly subscription service later this year as an alternative to our current credit packs.
And how has your experience been as a Heart Internet customer?
it’s had its ups and downs over the years, but it seems to be a steady and reliable service as of late.
Thank you, Karen, and congratulations on winning!