All articles in the ‘Your Business’ category

Resellers: How to develop the best email marketing campaigns

As a Reseller you can currently get a huge 50% off our brand new email marketing service ! But once you (or your clients) have our complete email marketing tool at your fingertips, how can you maximise your return and create the best marketing messages possible? Read on to learn how to kickstart your success.

Tips in Ten: Marketing Personas

In this edition of Tips in Ten, we explain how you can create and use marketing personas to improve your communication, meet customer expectations, and increase sales.

10 of the best email marketing infographics

There are hundreds of email marketing infographics all across the web, and we've picked out some of the most useful tips and tricks to help you optimise your emails. Read on to take a look at our pick of a very good bunch…

Giving (and getting) helpful feedback

Over a decade ago, two entrepreneurs started a web hosting company based on two things: their own experiences, and actively using customer feedback to provide people with the products and services they need. This is a legacy that has carried through to the present, and hundreds – if not thousands – of customer suggestions later, we are who we are today. Put simply, we’ll never stop valuing customer feedback, no matter how big or small the suggestion.

The novelty factor: why data is dangerous

You don’t have to search the web too hard to find a plethora of articles, videos and infographics telling you which colour buttons you should use for a greater click-through rate in your emails, when you should post links on social media for the best response rates, how long your web pages should be, and so on.

Run better meetings with Six Thinking Hats

Whenever you have a meeting you want to make sure that it's as productive as possible. One technique for achieving this comes from a book called Six Thinking Hats which helps all the different participants to consider problems and ideas to more effectively reach a clear consensus. This post will go through the basics of the Six Thinking Hats method of running meetings so you can use it to make faster and better decisions for your projects. Read on to find out more.

A review of online advertising networks for small budgets

At Heart Internet we use a variety of marketing channels to drive traffic to our website. As an online business ourselves digital marketing plays a significant role, and we are active across a number of display advertising networks.

Here is my review of the networks we have experience of using that are suitable for advertisers with relatively limited budgets (i.e. £100 to £2,000 per month). These are Google AdWords, BuySellAds, Facebook, AdRoll and Twitter. Which online advertising network is right for you?