Towards the end of last year we introduced a new blog series called ‘Tips in Ten’: ten slides in ten minutes that outline a mini topic to help you improve your business and/or website. All the topics and slides are taken directly from our own internal talks, designed to open up discussion and share different areas of expertise within our teams.

If you missed the first instalment, catch it here: Tips in Ten: Idea Generation.

This time around, the presentation is about marketing personas. If you’ve never encountered them before, they’re fictional representations of your target customer/audience to keep in mind whilst you’re creating content, promoting your business, developing website pages, and much more. These slides explain how you can create and use marketing personas to improve your communication, meet customer expectations, and increase sales. Best of all, you can do this regardless of what kind of business you have or what size it is.

We hope you find the slides as useful as we do. Enjoy!

You can check out the rest of our Slideshare presentations here.

If you’d like to suggest a ‘Tips in Ten’  – maybe you’d like to find out more about a topic or how we approach something the Heart Internet way – just email marketing@heartinternet.uk with your idea. If we use it, you’ll get full credit, so please include your URL and/or Twitter handle.