In honour of Small Business Saturday this weekend, we've pulled out some of our most helpful blog posts for companies and freelancers. Covering everything from email marketing tips to the best books to read, there's something for everyone regardless of business size, budget or industry.
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A good white paper can convince a customer that you are aware of the problems they face, have an ideal customer solution, show you are a thought leader and help to sell more products and services. They can also play a part in your content marketing strategy. Here are a few tips on how to write one.
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It’s not often we turn to print, but there’s some very inspirational stuff out there that’s worth a read. Whether you’re a small business owner, web designer, or just interested in how other companies operate, take a look at our list of top picks. And if you don’t want to stray too far from a [read more…]
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When people think of creating great ideas they often imagine sudden flashes of inspiration which come to people by sheer good fortune in classic ‘Eureka!’ moments. The reality is that anyone can generate amazing ideas through methodical processes and, in this post, we’ll outline some effective methods of doing this so you won’t have to [read more…]
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With so many areas to consider, writing copy for businesses can be a daunting task. From taking the brief, to researching the topic, to the actual writing process, every project you work on will be different. However, there are rules that can help you produce effective copy as soon as you start putting them into [read more…]
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In my last blog post on selling yourself as a freelance web designer, I talked about how to develop value propositions and elevator pitches to show prospective clients why you’re the right fit for them. In this final post of the series, I’ll explain how to get out and start selling yourself effectively at pitches [read more…]
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You’ve done the research, written a great brief, nailed the theme, drafted and redrafted the design countless times to perfect it, and you finally have an infographic which is ready to be unleashed upon your audience to be lapped up and adored. Now what? The next step in the infographic life cycle is to market [read more…]
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In my last blog post on selling yourself as a freelance web designer, I talked about how to understand your target audience. This time, I’ll explain how to use the insights you gained from stepping into your audience’s shoes to discover which of your selling points will be most effective in making clients keen to [read more…]
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In my last post on infographics, I talked about how writing a great brief can help you stay focussed on the project, whether you’re the designer or not. One of the points I raised was the importance of an overall theme and consistency of design to help drive the infographic. A clever theme that reflects [read more…]
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Learning to sell yourself effectively as a freelance web designer is hugely important, but without a clear plan of action it can be difficult to get the results you want. This skill is essential to succeeding at any stage of your career/business and, even if you’ve got a large amount of experience, it’s always useful [read more…]
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