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All articles in the ‘Your Website’ category

By Matthew Telfer

Setting up and running your own affiliate program

In previous posts we have looked at methods for making money as an affiliate such as Identifying, researching and targeting a niche to earn revenue as an affiliate, Making money from your existing website and Creating a website to make...

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By Matthew Telfer

Posted in:
Your Business, Your Website

How to increase conversions by reducing your visitors perceived risk

For me, one of marketing’s most important functions is to reduce the level of perceived risk a potential customer may have about your service or product. Weighing up ‘risk’ is a big part of the consumer’s decision making process, sometimes...

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By Ian Ryde

Posted in:
Web Design, Your Business, Your Website

Tutorial: Creating a Gradient background with a Transparent Logo

We’ve had a few requests from our reseller hosting customers wanting to know how they can incorporate their own logo into a HostPay installation that uses a gradient as a background image.I’ve created a tutorial to show you how easy...

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By Ian Ryde

Posted in:
Heart Internet, Web Hosting, Your Business, Your Website

New – Free Premium HostPay Template Released

It’s my pleasure to announce the release of our 3rd Premium style HostPay template. This web 2.0 style hosting template comes in four different colour variations: blue, red, green and grey and is available to all our Reseller hosting customers...

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By Matthew Telfer

Posted in:
Search Engine Tips, Your Website

Top 7 websites to teach yourself SEO

When I first got into online marketing many moons ago, my main focus was on paid search (Google AdWords et al) and my job revolved around creating campaigns, bids, clicks, conversions etc however, although it wasn’t part of my job...

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By Matthew Telfer

Posted in:
Web Design, Your Website

18 great resources for Christmas

Christmas is only 8 weeks away which means you should be well on your way to having your website ready to target those researching and hunting for Christmas gifts online. With more people than ever expected to do their Christmas...

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By Matthew Telfer

Posted in:
Your Business, Your Website

Increase revenue by selling it free!

Offering a product or service for free to give people a ‘taste’ is a tried and tested sales technique that has been applied extensively online. There are three concepts of offering your services free…1. Full product 100% free:2. Free trial:3....

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By Matthew Telfer

Posted in:
Domain Names, Heart Internet, Your Website

Buy Heart Internet domain name credits using PayPal

One of the most requested features we have had recently has been to allow the purchase of domain name credits using Paypal. We are pleased to announce that this has now been enabled in your control panel. How do I...

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By Matthew Telfer

Posted in:
Your Business, Your Website

AIDA and digital marketing

The AIDA (Attention, Interest, Desire and Action) principle has been around in some shape or form since the late 19th century and is used to describe the decision making process we go through when purchasing an item. Whilst it has...

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