Email marketing is great – it can help you connect with your customers and that can help you boost sales. But email marketing is also hard. There’s a lot to think about, and there’s always bound to be something you can do better. That’s why we’ve put together 15 of the best email marketing articles out there. They’re certain to give you something to think about, and hopefully they should also help you improve your email marketing.
Get started with this step-by-step guide to understanding email marketing. It includes a plethora of resources from setting objectives and choosing a provider to which metrics to track to see how well your campaign is performing.
It’s not just about creating an awesome email campaign, but also about measuring the results it produces. Find out which KPIs (key performance indicators) for email marketing you should be measuring so you can improve your campaigns.
When exactly is it better to send your email campaigns? Find out how timing can impact your email marketing and when to send your emails to achieve the highest open rate.
This is an excellent post on spam and advice on how to win readers over, instead of alienating them, with your email marketing tactics.
Need some inspiration on how an effective email marketing campaign should look? Check out this post for some great examples, and get the lowdown on what makes them great.
This post shares three quick and simple ways to improve your email marketing. Read it to learn how to create and send out great content, gain the trust of your subscribers and grow your email list.
The design of your emails and the images you use can make or break a campaign. This post talks about the impact of images on conversions with tips on how to use images to boost click-through rates from your emails.
If you’ve ever run an email campaign, you probably already know the strong effect that word choice in email subject lines has on response rates. This post shares the findings of a cool experiment where 287 keywords were tested across 2.2bn emails to see which ones are more powerful.
A fantastic guide on how to overcome some common problems with email campaigns, plus tips on how to give your email more personality and make sure people are eager to read it.
Want to email influencers and bloggers to ask them for a link or some other favour? Then you need to give this post a chance as it’ll show you how to write lots of excellent emails and get a high rate of response from whomever you email.
Lots of great tips in this blog post on how to create emails that your readers are eagerly waiting to receive, how to write to engage and how to write to sell.
A useful report for small-to-medium size businesses in the UK where you can find meaningful data on open, click-to-open, unsubscribe rates and other insightful email marketing data.
Achieving engagement with email marketing is one of the biggest challenges facing marketing. This post walks you through three excellent steps to getting readers to engage with your email, from writing a great subject line to highlighting key points you want to get across, and more.
Ten ways to improve your email open rates
Check out these ten tips on how to get more people to open your emails. These include building a list for a target group, using technology to engage readers and sending regular emails.
Are you sure you’re not messing up your email subject line split tests? Read this post to learn what subject lines to test based on what drives your audience to respond to your messaging.
This post is part of our series on how to improve your email marketing campaigns. You may also be interested in Crafting the perfect subject line, Why data is dangerous, and A beginner’s guide to A/B testing.