To be able to put your user at the heart of your process, you need to know who they are. Dan Oliver goes through how to create personas - example customers that sit in your ideal target market but provide you with even more insight oh how your site will work.
Keeping up with the newest design and development trends is time-consuming. But quality newsletters can help - making sure you're on top of the must-know industry news. Here are 18 newsletters we think are worth following.
Prototyping, more than ever, is playing an increasingly vital role in the product design process. Marc covers a handful of the prototyping tools that he uses on a regular basis, so you can find the one that eases best into your workflow.
For a UI/UX designer, the ability to prototype your designs is a much sought-after skill, and prototyping's importance in the product design process shows no sign of letting up anytime soon. If you're still unsure prototyping is something you want to bring into your design process, let Marc try and put your mind at ease with these ten points.
Technology isn't agnostic. It's time to recognise that the products we build are reflections of their creators as well as their users. Ivana McConnell explains how we need to understand whether or not we can grasp the problem we aim to solve, and how the smallest decision can have enormous human impact.
Psychology and behavioural science are must-have tools for designers these days. They give you great insights, for example into why someone may not be using your site (or app) in the way you hoped and how to engage users more. Oliver Lindberg lists five must-read books to help you get the insights you need.
IA testing is a crucial part of the design process. But what if you could run better tests? In this guide, we'll look at ways to refine your IA testing process, meaning you can have more confidence in your results.