All articles in the ‘UI/UX’ category

The Beginner’s Guide to UX Personas

To be able to put your user at the heart of your process, you need to know who they are. Dan Oliver goes through how to create personas - example customers that sit in your ideal target market but provide you with even more insight oh how your site will work.

The top 6 prototyping tools for UI and UX designers

Prototyping, more than ever, is playing an increasingly vital role in the product design process. Marc covers a handful of the prototyping tools that he uses on a regular basis, so you can find the one that eases best into your workflow.

10 reasons why you should bring prototyping into your design process

For a UI/UX designer, the ability to prototype your designs is a much sought-after skill, and prototyping's importance in the product design process shows no sign of letting up anytime soon. If you're still unsure prototyping is something you want to bring into your design process, let Marc try and put your mind at ease with these ten points.

5 Essential Books on UX Psychology

Psychology and behavioural science are must-have tools for designers these days. They give you great insights, for example into why someone may not be using your site (or app) in the way you hoped and how to engage users more. Oliver Lindberg lists five must-read books to help you get the insights you need.