When faced with low conversion rates, A/B testing can help you find concrete answers to the problems with your site before you spend a bunch of money to implement major changes. Marisa gets into the details of A/B testing and how to effectively use it.
There’s no doubt that Facebook is seeking to generate more “meaningful interaction” among its users. But is Facebook really sticking a knife into public content? Here are 12 tips that might just help you maintain and even grow reach on the platform over time.
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Digital project management is a challenging task. Balancing keeping all the different parties happy while also creating a successful product is difficult. We’ve talked to some leading project managers around the world to find out what kind of common mistakes they see DPMS make regularly and how to avoid them.
Fear is an innate human reaction that can push us into making poor decisions or cripple us into inaction. There’s a common set of fears we face as professionals. Chris Lienert show us how to recognise those fears, manage them, and improve our work and lives.
To be able to put your user at the heart of your process, you need to know who they are. Dan Oliver goes through how to create personas – example customers that sit in your ideal target market but provide you with even more insight oh how your site will work.
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