If you have the same eye for design as me (i.e. none at all) there will come a time when you need to use someone else to help with creative work. Because it is unlikely they will let you stand over their shoulder whilst they work the main problem with outsourcing work is the surrender of complete control.
This is where a solid creative brief comes in, and believe me they can save a lot of time and stress. A loose or poorly defined creative brief can literally add weeks to your launch date and eat up your cash (they won’t do more work for free if you weren’t clear from the start).
We have put together a design free/ non- branded PDF template for you to use and adapt as you see fit for your purposes. If you are using it to inform a designer on your requirements there are no limitations on how you can use it and feel free too strip out our logo and copyright notice.
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