Modern digital marketing covers a huge range of different channels, including SEO, paid search, banners, content marketing, video marketing, email marketing, social media, online reputation and more.

In this part of our Power Up series, we are looking at how you can maximise the effectiveness of your digital marketing, and give you the best chance of acquiring new traffic and customers.

This article is part of our “Power Up” series to help you learn new skills and take your website to the next level.

Beginner

Here are some great starting points if you are starting to dip your toes in digital marketing. They will give you the foundations to develop your digital marketing knowledge further.

• How to choose the right digital marketing model
• The beginner’s guide to online marketing
• Huge collection of great introductory guides
• Moz’s beginner’s guide to SEO and beginner’s guide to social media
• PPC Hero’s beginner’s guide to PPC
• Email marketing field guide
• Getting started with social media: A resource guide
• Google Analytics setup check list

Intermediate

If you have already tried out some form of digital marketing, or you feel comfortable with the basics, try these more advanced resources to take it up a notch.

• Google AdWords bidding strategies
• Creative link building on a budget
• Display advertising on Google AdWords
• The definitive guide to online reputation management
• Link building: The definitive guide
• The ultimate guide to Google Analytics profile filters

Advanced

If you are ready to commit more of your time or financial resources to expanding your digital marketing further, take advance of these tips and guides.

• The ultimate AdWords quality score improvement guide
• The video marketing guide to Vine, Instagram, Vimeo, YouTube & Google Hangouts
• Link building strategies
• A guide to A/B testing on your website
• Using custom variables to make Google Analytics work for you