Resellers: Which software are web hosting customers looking for? | Heart Internet Blog – Focusing on all aspects of the web

As a Reseller Pro customer you can give your own clients access to a diverse range of over 70 one click install web apps, including CMS, analytics, email and more. The choices you have to make are which of these you make available in the eXtend web hosting control panel (all, a selection or none, the choice is yours) and how prominently you display them on your website.

Key decisions include:

• Which one click install software do clients expect you to give them access to?

• Are there any logos you should display on your website’s home page?

• Are there any that need to be on your main sales copy?

• Should you have a dedicated page for some of the software?

Rather than guessing, here are some useful stats to help you rank the software in priority order based on what customers want.

The number of installs from our servers

The best place to start is always with what customers are doing. With this in mind, the 20 most popular one click install apps, based on installations from our servers in the past 30 days, are:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Software

% of installations

 

WordPress

59.63%

 

AWStats Statistics

6.02%

 

Joomla 3

5.20%

 

Joomla 2.5

4.51%

 

Opencart

2.56%

 

Form to Email

1.72%

 

Prestashop

1.70%

 

Drupal 7

1.56%

 

Concrete5

1.46%

 

Open Web Analytics

1.06%

 

Zen Cart Shopping Cart

0.86%

 

Piwik Stats

0.71%

 

phpBB3 Forum

0.70%

 

SugarCRM

0.69%

 

Roundcube Webmail

0.63%

 

CMS Made Simple

0.55%

 

Moodle

0.55%

 

BuddyPress

0.55%

 

Squirrel Mail

0.46%

 

Osticket

0.46%

 

As you can see WordPress is by far the most popular one click install web app we have, but I think it is fair to say that would be most people’s guess for number one. However, the second most popular may be a surprise for many. This data also shows the popularity of certain ecommerce software.

Search demand

What people do once they have access to software, and what they are looking for beforehand are not always necessarily the same. Thanks to Google’s keyword tool we can see exactly how many searches are being conducted every month for related keywords.

If we search just for the exact match keywords WordPress is still number one, but Moodle jumps up to being the second most popular.

Keyword Monthly Searches (UK)
[wordpress] 201,000
[moodle] 165,000
[joomla] 27,100
[drupal] 14,800
[opencart] 6,600
[prestashop] 4,400
[roundcube] 2,900
[zen cart] 2,400
[sugarcrm] 2,400
[concrete5] 1,900
[buddypress] 1,900
[piwik] 1,000
[awstats] 880
[cms made simple] 880
[phpbb3] 720
[squirrel mail] 720
[osticket] 720
[form to email] 110
[open web analytics] 110

If we tailor the keywords further to target hosting specific searches, the total number of searches naturally drops, but the order is pretty much the same:

Keyword Monthly Searches (UK)
[wordpress hosting] 1,900
[joomla hosting] 480
[drupal hosting] 260
[moodle hosting] 140
[opencart hosting] 91
[prestashop hosting] 73
[zen cart hosting] 28
[concrete5 hosting] 22
[buddypress hosting] 5

Choosing the right software

Based on this data the key one click install web apps I would advertise prominently on my website (home page, web hosting product page and even a dedicated landing page) are WordPress, Joomla, OpenCart, Drupal and PrestaShop. If I were targeting educational websites I would also make Moodle available and prominently display it on my website, as it is clearly very popular software amongst that segment.

 

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