Providing animal care in Cheshire, Bollington Veterinary Centre has a clean and fresh design with sliding elements to catch your eye as you go through the site. Add in adorable pictures of animals and the professional writing, and you have a site that is designed with the customer in mind.
We talked to Adam Bird of edenCreates, the company that designed the Bollington Veterinary Centre website.
What does edenCreates do and what did you do for Bollington Veterinary Centre?
edenCreates designs and builds fully responsive websites. We develop all our websites using our in-house CMS, which has been written from the ground up and is deployed on all new brochure and e-commerce websites.
Bollington Veterinary Centre is one of our longest-standing customers, and they approached us for a redesign that had to be fully responsive and drive new customers to their key pages. They also wanted the ability to add/edit pages and images, which would be a massive plus from their existing static website.
How does the site support and drive Bollington Veterinary Centre’s goals?
Bollington Veterinary Centre provides high-quality veterinary medical and surgical care for domestic animals in a relaxed and pleasant environment. This was enhanced with big bold images and a clinical, but fresh, interface. The website is not complicated to use and has been designed for all demographics.
Overall, the website is friendly and easy to use.
What would you say the website’s personality is?
Clean and professional with a clinical feel, but friendly and keeping with the existing branding. It has fresh imagery and it’s easy to navigate, much like the veterinary centre itself.
When designing the website, did you design with the customer in mind, or did you have a fixed idea on how you wanted to portray the brand online?
All the websites we design are taken from a tight brief from the client. In this case, we were asked to make the existing website a lot fresher while keeping all the existing content. So we changed the layout and freshened up the overall feel while keeping everything as it was.
What is your favourite thing about the website?
It’s difficult to highlight just one element, but I really like the impact of the images and the clinical but professional colour scheme.
And since I designed the original, I think it’s OK to say that I like the overall drastic change from the original the most.
What do you think makes the site different from its competitors?
The full-width design and the variety of images and layouts. Using source-set images also helped us optimise the website speed and performance across multiple devices.
Do you have any future plans for the website?
It’s their site, so they have control over how it’s developed in the future, but I’ll maintain the site’s standard and make the changes and updates they like.
Thanks, Adam! And congratulations again for winning!
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