Fear is an innate human reaction that can push us into making poor decisions or cripple us into inaction. There’s a common set of fears we face as professionals. Chris Lienert show us how to recognise those fears, manage them, and improve our work and lives.
To be able to put your user at the heart of your process, you need to know who they are. Dan Oliver goes through how to create personas – example customers that sit in your ideal target market but provide you with even more insight oh how your site will work.
You know that a website that doesn’t appear in search results is as good as dead. We’ll walk you through the steps you need to optimise your sites for search engines using Yoast, the popular SEO plug-in.