For the first time ever, we’re revealing our own internal business and website tips and best practices through our Tips in Ten series. Designed to introduce new topics and provide practical advice in ten slides and ten minutes of your time, these decks are adapted from original talks our staff created to fast-track teams and provide talking points.

This slide deck looks at the concerns potential customers may have about buying from you and how you can reassure them. It covers:

• What perceived risk is
• What it means for your customers and business
• The individual factors of perceived risk
• Positive actions you can take to reduce indecisiveness and anxiety

This topic and advice is applicable to any kind of business, whether you’re a creative agency pitching to clients or an ecommerce website owner looking to drive more sales.

Check out the slides below:

If you missed any of the other parts of our Tips in Ten series, here’s a full list:

• Tips in Ten: Creating Powerful Headlines
• Tips in Ten: Remarketing using the Google Display Network
• Tips in Ten: Marketing Personas
• Tips in Ten: Idea Generation
• Tips in Ten: Pitching content to third parties