When faced with low conversion rates, A/B testing can help you find concrete answers to the problems with your site before you spend a bunch of money to implement major changes. Marisa gets into the details of A/B testing and how to effectively use it.
Digital project management is a challenging task. Balancing keeping all the different parties happy while also creating a successful product is difficult. We’ve talked to some leading project managers around the world to find out what kind of common mistakes they see DPMS make regularly and how to avoid them.
Fear is an innate human reaction that can push us into making poor decisions or cripple us into inaction. There’s a common set of fears we face as professionals. Chris Lienert show us how to recognise those fears, manage them, and improve our work and lives.
Chatbots are the next customer-focused digital channel. Whether you’ve used Siri, Alexa, Google Assistant, or Cortana, you know what they can do. Alexandre Nicol gets into what a chatbot is and how you can create your very own.
Gated content is an excellent way to generate leads. This guide explains the best way to impliment gated content, and how to make sure you use it in the most efficient way.
It’s one of the trickiest decisions any agency or freelancer has to make – what should you charge for your services? In this free ebook, we’ve surveyed hundreds of professionals to get a unique snapshot of the current state of the industry in the UK, as well as pricing, budgeting, billing, and scaling tips from experts in the industry.
A good portfolio site is a must if you want to win new clients. This guide looks at some ways you can make your portfolio site as strong as possible.